How to Open a 7 Brew Franchise: Costs, Fees, and Process
7 Brew differs from its contemporaries in that it concentrates on delivering a varied assortment of meticulously created, seasonal coffee mixes from different parts of the Globe. Starbucks may have been crowned the original coffee shop or the spot where people converge the most besides their workplace or residence, but the 7 Brew Franchise has started targeting an entirely other demographic. The latter pertains to the ones who favor convenience and can appreciate the drive-thru facility afforded by 7 Brew.
The best part about the 7 Brew Franchise experience is that there is no waiting time. All customers need to do is pick up their orders from the drive-thru which are instantly made available. This can be attributed to the profound efficacy and expedient service of the 7 Brew staff. The 7 Brew Brand has more than 150 locations currently that are spread across 24 states in the USA.
Every single one of these locations offers only the drive-thru service and there is no indoor seating facility. However, some locations have installed outdoor benches for customers to use. Most of these locations are 7 Brew franchises with only 17 being operated directly by the parent company.
History of 7 Brew
7 Brew was started in 2017 in Rogers, Arkansas. This is a modest town with an average population of 70,000 and is located in the Ozarks. The company was acquired by Brew Culture which expanded it to Nine locations. It was later acquired in part by Jimmy John Liautaud, the founder of Drink House Holdings, Jimmy John’s Sandwich, and Jamie Coulter, the creator of the Lone Star Steak Founder. That is because they felt there was untapped potential that could be utilized here and their gamble surely paid off.
Certain features distinguish a 7 Brew Franchise from the rest of the competition. These can be elucidated as follows for your information:
Efficiency is the Name of the Game
By far the greatest strength in 7 Brew’s favor is their exemplary service and efficient service. The company is proud of being able to serve its customers expeditiously and believes that this is what retains customers. The company’s drive-thru business model is founded upon delivering fast and uninterrupted services to customers.
The Hospitality
Another great thing that you will find at a 7 Brew Franchise is that the factors of hospitality and cordiality are pretty palpable. You will be greeted by a “Texter” who will proceed to take your order but not before he has greeted you and inquired about your day and general wellbeing. This adds a layer of fidelity that customers can’t seem to establish with any other coffee joint. The staff is affable and outgoing and is eager to engage you in conversation.
A Diverse Menu
You are sure to find a diverse and streamlined menu when you visit a 7 Brew Franchise. That is because the company believes in catering to everyone and every sort of customer, no matter what his/her palate may be. The company offers teas, energy drinks, shakes, smoothies, and sparking-induced waters and 7 brew secret menu. The coffee menu is especially diverse and includes cold, hot, and sugar-free coffees. There are also options for taking your coffee with oat milk, syrup, or cold brewed or energy drinks. You can’t go wrong with 7 Brew.
Cost Effective
Another impetus for owning a 7 Brew Franchise is that the latter is very cost-effective and easy to build. That is because most of the 7 Brew Franchises or locations are 500 square feet in size and modular built. This means that they are easy to set up and recreate. This cost-effectiveness and frugality have also elevated interest in prospective franchisees who aspire to hold a 7 Brew Franchise of their own.
The 7 Brew Franchise Directions
The concept of a 7 Brew Franchise is very simple and minimalist. The company has a few requirements that aspiring franchisees need to fulfill and they too can become proud owners of a 7 Brew Franchise. These guidelines and requirements are explained as follows for your information and consideration:
Starting Fees and Investment
The total 7 brew franchise cost will run you about 275,000 to 525,000 dollars. This is the initial investment required by the main company. These fees cover the primary franchise charges, improvements for the leasehold, working capital, materials, and equipment. The fee that you need to start using the 7 Brew brand name initially is about 35,000 dollars.
It also authenticates you to start using the company’s proprietary processes and systems. You should be aware of the fact that in case your franchise application is denied, this initial franchise fee won’t be refunded. There are other budget expenditures that you need to consider when it comes to the cost of a 7 Brew Franchise. These estimates are as follows:
| Expenditures | Required Amount (in USD) |
|---|---|
| Supplies and Inventory | 10,000 – 20,000 |
| Operating investment | 25,000 – 50,000 |
| Improvements for the Leasehold | 100,000 – 250,000 |
| Fixtures and equipment | 50,000 – 100,000 |
Royalties and Current Fees
7 Brew also requires its franchises to pay current fees and royalties to the main company as other franchises do. This money is forwarded towards covering the expenditures for continued support, marketing, training, and other facilities rendered by 7 Brew. The details of these current fees and royalties are as under:
| Fees | Required Percentage of Total Profits |
|---|---|
| Advertising Charges | 2% |
| Technology Charges | 0.5% |
| Royalty Charges | 6% |
Support and Training
One of the main benefits of taking up a 7 Brew Franchise is the detailed and explicit training and support that the main company provides. The training and support program at 7 Brew is highly detailed and profound and fulfills all requirements and facets of managing a prosperous franchise. These aspects are:
- Customer Services
- Management and Operations
- Promotions and Marketing
- Financial and accounts management
The primary training sessions are organized at the 7 Brew main offices or a specialized training facility. Also, 7 Brew accords continued support to its franchises via online means, visits in the field, and a specialized team for supporting franchises.
Exclusivity and Territorial Rights
A 7 Brew Franchise is endowed with territorial and exclusive rights of a certain, delineated geographical region. The scope and size of this area are dependent upon aspects like the potential of the market and the population of the region concerned. It is also pertinent to mention here that the main 7 Brew company possesses the prerogative to open company-operated locations in the area while also allowing other franchises to operate in the specified region. These conditions are stipulated within the franchise agreement.
Rights relating to Renewal and Transfer
The initial term for holding a 7 Brew Franchise is about 10 years. The franchises have the right to apply for renewal of their agreement upon expiration of this term. However, they will need to complete certain requirements and be in good credit with the main 7 Brew company. The franchisee can also choose to transfer or sell his rights to the 7 Brew franchise by completing certain formalities and procedures. They will also have to acquire approval from the 7 Brew company and pay the requisite fee for the transfer of ownership.
Conclusion
The prospect of owning a 7 Brew Franchise is very tempting indeed. That is why we have provided you with all the details and information required for making a more enlightened decision. The investment might seem a lot but the returns make it more than worthwhile. So, if you have got what it takes, then we highly suggest that you acquire a 7 Brew Franchise.